NPV has been utilized by several financial institutions for following use cases.
- New Product Launch
- Annual Account Review of High Net Worth Individuals
- Annual Investment Performance Review
- Review of Promotions Specific to Individuals
Financial customers are on the forefront of utilizing the personalized video medium. They have experienced more than 75% video view rates which is far more than email campaign. Out of all video views more than 60% viewers were interested in a follow up. The outstanding response was due to using data analytics to understand the target market as well as including person specific data in the video.
Sample Videos Page: